Home End — Privacy Policy
Effective 24 September 2026. Last updated 24 September 2026.
Home End is an unofficial football app. It has no accounts and never asks who you are. It does measure which parts of the app get used, and it reports its own crashes. This page says exactly what that means.
The short version. We do not ask who you are and have no way of finding out — there is nothing to sign in to, and we never set a user identifier. We count screen views and a few app events so we can tell which features are worth keeping, and we collect crash reports so faults get fixed. Your notification choices stay on your phone. We never receive your device's notification token, so we could not message you individually even if we wanted to.
Who we are
Home End is published by Codecraft Solutions LLC. It is an independent app and is not affiliated with, endorsed by, or connected to Newcastle United Football Club or any other club, broadcaster or publisher whose material it links to.
For anything on this page, write to codecraftbusinessllc@gmail.com.
What we do not collect
- No name, email address, date of birth or phone number.
- No account — there is nothing to register for and nothing to log in to.
- No location. The app never asks for a location permission and never uses one.
- No contacts, photos, files, microphone or camera.
- No user identifier. Analytics and crash reports are never tied to a person by us, because there is no account to tie them to.
- No device notification token. See below — this one is worth reading.
Measuring how the app is used
Home End uses Google Analytics for Firebase to record:
- Screen views — which tab you are on, by name: News, Matches, Squad, Media.
- A few app events — that the offer to turn alerts on was shown or closed, that an alert was switched on or off and which one, and whether match alerts were set to the men's team, the women's or both.
- What Firebase records automatically — that the app was opened, roughly how long for, and the device's model, operating system version, language and country.
Firebase generates a random app instance identifier for the installation so that a session can be counted as one session rather than several. It is not your name, your email, your phone number or your device's serial number, it is not shared with other apps, and it is reset if you clear the app's data or reinstall.
We use this to answer questions like "does anybody open the Women tab" and "do people who see the alerts card turn alerts on". We do not use it to build a profile of you, and we never sell or share it.
Crash reports
Home End uses Firebase Crashlytics. If the app crashes or hits an error it recovers from, a report is sent containing the fault itself — where in the code it happened — along with the device model, operating system version, and a short trail of which screens were open beforehand.
It is how a fault that only happens on one make of phone gets found at all. The trail is screen names, not content: "screen: Matches", never what you read.
Notifications
If you turn on alerts, the app subscribes your device to topics through Firebase Cloud Messaging, a Google service. A topic is a named channel such as "goals" or "The Mag" — not a list of people.
This matters for your privacy. We publish a message to a topic and Google delivers it to every device subscribed to that topic. We are never given the list, and we never hold your device's messaging token. There is no record on our side that your phone exists, so we cannot message you individually, count you, or recognise you on a later visit.
Google receives and processes your device's messaging token in order to deliver the message. That is covered by Google's Firebase privacy information.
Turning an alert off unsubscribes the device from that topic. Uninstalling the app ends every subscription it had.
What is stored on your phone
These stay on your device. They are not sent anywhere, and we cannot read them.
- Which alerts you have turned on, and whether they cover the men's team, the women's team or both.
- Whether the app has offered you alerts before, and when you last put that offer away.
- Cached articles, images, fixtures and audio, so the app opens quickly and uses less data.
Clearing the app's storage or uninstalling it removes all of this.
What our servers see
The app reads football data — articles, fixtures, results, squads, tables — from Google Firestore. Those are public collections: every reader receives the same documents, and no document is about you.
As with any request over the internet, Google's infrastructure processes your device's IP address in order to answer it, and keeps operational logs. We do not build profiles from those logs and have no tools to connect a request to a person.
Other companies your phone contacts
Home End shows material that is hosted by other people, and links to more of it. When the app displays an image or you follow a link, your device connects to that company directly, and their servers see your IP address and the request, as they would if you visited the site in a browser. Each has its own privacy policy.
| Who | Why your device contacts them |
|---|---|
| Google (Firebase) | Football data, delivering notifications, usage measurement and crash reports. |
| BBC | Club crests, and match pages you open for highlights or radio. |
| News publishers | Article images, and the article itself when you tap through — currently ChronicleLive, The Mag, Shields Gazette, NewcastleWorld and newcastleunited.com. |
| API-Sports | Player photographs. |
| Podcast and video hosts | Artwork, audio and video for the shows in the Media tab, including YouTube. |
| The club's ticketing site | Only if you tap a ticket link. |
We do not pass anything to any of them about you, because we have nothing to pass.
Where the app thinks you are
Some things differ by country — UK television listings, and which broadcaster's highlights to link to. The app decides this from your phone's own language and region setting. It does not use GPS, and does not look your IP address up in a geolocation service.
Children
Home End is a general-audience football app. It is not directed at children under 13, and because it collects no personal information, it collects none from children either.
Your rights
Under UK and EU data protection law you have the right to ask what personal data an organisation holds about you, to have it corrected, and to have it erased.
We hold nothing that identifies you. The analytics and crash data described above are tied to a random installation identifier and not to a person, so we cannot look you up in them — which also means we cannot single your records out to delete them. If you want that confirmed in writing, ask and we will confirm it. You also have the right to complain to the Information Commissioner's Office.
Clearing the app's data resets the installation identifier, which ends the link to anything recorded before. Uninstalling the app stops all of it and ends every notification subscription.
Our lawful basis for the measurement and crash reporting above is legitimate interests: knowing which features are used, and finding faults, in an app given away free. It is balanced against a design that deliberately holds nothing about who you are.
Changes
If the app starts doing something this page does not describe — advertising, accounts, or anything that would identify you — this page will be updated before that version is released, and the date at the top will change.